The 7 Most Common Website Performance Issues (And How to Fix Them)

We run hundreds of website audits every month. The same issues pop up again and again.

Here are the top offenders:

1. Huge Images: Uploading a 5MB photo directly from your camera. (Fix: Compress it to WebP).
2. Missing Alt Text: Google can’t “see” images. You need to describe them.
3. Broken Links: Linking to pages that don’t exist (404 Errors). It frustrates users and Google hates it.
4. Slow Server Response: Cheap hosting (GoDaddy, Bluehost) is often the bottleneck.
5. No Mobile Optimization: Buttons that are too small for thumbs.
6. Duplicate Content: Copy-pasting text across multiple pages.
7. Missing Meta Descriptions: Leaving the search result snippet blank.

The Good News

Most of these are easy fixes. You don’t need a total rebuild. You just need a tune-up.

Not sure if you have these errors? Check your site score here.