Inside My Bespoke Web Design Process: Strategy to Launch

Many agencies promise “custom” design but deliver a tweaked template.

Here is what actual bespoke design looks like.

Phase 1: Discovery & Strategy

We don’t touch a pixel until we understand your business.

• The “Why”: What is the business goal? More leads? Better talent? Investor funding?
• The User: Who are they, and what are they afraid of?

Phase 2: Wireframing & UX

We build the blueprint. This is about flow, not colors. We map out the user journey to ensure every click has a purpose.

Phase 3: High-Fidelity Design

This is where the magic happens. We design in Figma, creating a visual language that elevates your brand.

• Typography: Selected for readability and character.
• Color Theory: Chosen to evoke the right emotion (Trust? Excitement? Calm?).

Phase 4: The Build (Code)

We don’t use drag-and-drop builders. We write clean, semantic code (Astro, React, Tailwind).

• Performance: We aim for 100/100 Lighthouse scores.
• Accessibility: Ensuring your site is usable by everyone.

Phase 5: Launch & Grow

Launch day is just the beginning. We hook up analytics, test forms, and ensure your engine is purring.

This isn’t the fast way. It’s the right way.