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INTERACTIVE SIMULATION

LeadFlow: Debug Marketing
Like You Debug Code

A marketing decision simulator that treats funnels as a connected system, allowing you to visualise leaks and stress-test budgets before you spend.

Next.js 15 React Flow Zustand
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The Context

Marketing performance is often reported after the fact. Charts show what happened, but not why it happened or what to do next.

Clients are asked to increase budgets based on trust, not understanding. Decision-makers hesitate because the outcome feels abstract and risky.

LeadFlow was built to explore a different approach: What if marketing funnels could be inspected, stress-tested, and explained visually, like a system rather than a spreadsheet?

The Problem

Most marketing tools fail at three critical points:

  • !
    They hide drop-offs inside tables and huge spreadsheets.
  • !
    They separate performance data from financial impact.
  • !
    They make future outcomes hard to visualise or trust.

As a result, optimisation conversations stall and growth decisions are delayed.

The Solution

LeadFlow treats marketing funnels as a connected system. Performance flows through interactive nodes, allowing users to see where value is created and where it leaks.

Visual Diagnostics

Drop-offs are immediately visible. Critical failures are flagged on the graph without interpretation required.

Scenario Modelling

Simulate changes to ad spend, churn, and conversion rates live. See financial impact before money is spent.

Actual vs Simulated

Compare current performance against projected outcomes instantly, revealing the "Optimisation Gap".

Revenue-First

Every interaction ties back to projected revenue, making trade-offs explicit instead of theoretical.

Start - Analytics Overview Dashboard

Interactive Analytics

The analytics page is fully wired to the simulation engine.

  • Dynamic Projection: Moving the global slider instantly updates revenue charts.
  • Contextual KPIs: Cards update to show "Boosted by 2.0x" or "vs Baseline", giving immediate feedback.
  • Optimisation Gap: The Revenue Chart plots a "Model Baseline" (Ideal) against "Actuals".
Advanced Simulation Parameters

Advanced Simulation

Fine-tune global variables to stress-test your strategy against market realities.

  • Conversion Lift: Test "What if?" scenarios by artificially boosting conversion rates across the board.
  • Churn Rate Impact: Visualise how retention improvements compound over time.
  • Deal Value Adjustments: Forecast revenue changes based on pricing strategy shifts.
Cost Breakdown and Financial Projections

Financial Visibility

No more guesswork. See exactly where every penny of the budget goes and what it yields.

  • Real-Time Spend Estimation: As you adjust traffic volume, the estimated monthly spend updates instantly.
  • Channel-Specific Breakdown: Compare costs across Facebook, Google, LinkedIn, and your Tech Stack.
  • ROI Forecasting: Combined with revenue projections, this gives a clear picture of potential profitability.

"LeadFlow demonstrates how complex marketing systems can be made understandable without simplifying the truth. Visual simulations create faster buy-in than static reports."

Use Case

Ideal for agencies and consultants justifying investment.

See the Simulation Live

This is a high-fidelity demonstration of interactive system modelling and advanced frontend logic.

Launch LeadFlow Demo